4 & 5 November, 2008
London, UK

The Telco 2.0™ Executive Brainstorm series is part of the Telco 2.0™ Initiative, and will be focused on Reducing Friction in the Digital Economy: How Industry and Government could exploit latent telco capabilities.

Exploiting Mobile Customer Data

The Telco 2.0 ‘Executive Brainstorm’ event series has quickly become the leading gathering for strategy execs in the digital economy. The next event on 4-5 November in London is drilling down on the ‘two-sided business model’ concept in which mobile advertising plays an important part.

Following their groundbreaking market study “Telcos Role in the Advertising Value Chain ” and recent work with the GSMA on its metrics programme, the event will be focusing on:

• the practicalities of exploiting the rich customer data that resides within telco networks, and
• how to make that available to help marketers engage more closely with consumers.

The stimulus speakers include: Director of Internet Services, Vodafone Group; CTO, Amazon.com; CTO, T-Mobile International; CEO, Phorm; CEO, Habbo Hotel; EVP, M:Metrics; CMO, GSMA; CEO, BT Wholesale.

Participants include senior representatives from corporate strategy departments of: Telenor, Orange Group, T-Mobile, Telefonica, O2, as well as senior technical execs, eg: SVP/CTO, TeliaSonera; VP Technology Strategy, T-Mobile International; CTO, Telstra; CTO, Carphone Warehouse; CIO, Colt; VP Technical Strategy, 3UK.

MobiAdNews has a number of discounted places for the event. If you are interested please contact the organizers asap (places are going fast): contact@telco2.net .

For more information, visit the Telco 2.0 ‘Executive Brainstorm’ conference website.