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MINI USA Ad Campaign with Ad Infuse (video)

mini_logoMINI USA has implemented a mobile component to their “Hammer & Coop” campaign. The campaign is about 2 crime fighting characters, Hammer and Coop, with Coop being a MINI Cooper S of course. MINI USA engaged Ad Infuse to bring the campaign to market. The campaign is a series of short webisodes that are available via the Hammer & Coop website, as well as on a branded mobile content channel on Sprint, and other podcast and WAP sites in the Ad Infuse network.

Ad Infuse will also dynamically insert 15 second mid-roll and 5 second bumpers video ads for “Hammer & Coop” on Mondo Media’s popular Mondo Mini Shows podcast.

Here’s what the channel menu listing for Hammer & Coop looks like on FASTLANE, the lifestyle channel on Sprint.


This is the Mondo Mini Show WAP page, where you can see the Hammer & Coop banner, with the various Mondo Mini videos below.



And here are some sample videos. In each case you’ll see a Hammer & Coop pre-roll, followed by the video episode. (Warning – some content contains cartoon violence and strong political statements)

Happy Tree Friends: Eye Candy
[kml_flashembed movie="" width="140" height="115" wmode="transparent" /]

God & Devil Show: Keith Richards
[kml_flashembed movie="" width="140" height="115" wmode="transparent" /]

Heavy Metal Guy: Dr. Torture
[kml_flashembed movie="" width="140" height="115" wmode="transparent" /]

Full press release from Ad Infuse.


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