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O2 Reported To Launch Global Media Sales Division

o2_bubbles.gifAccording to a report in NMA, mobile operator O2 has launched a global media sales division, known as the O2 Media Group. The purpose of the new group is to provide advertisers the ability to reach O2’s 18.7 million subscribers by placing integrated campaigns across mobile, email, online, in-store, direct and experiential channels.

O2 Media Group sales director James MacDonald said “Our aim is to be one of Europe’s leading media channels, providing advertisers with a unique, targeted, cross-platform channel. We already have the customers and touchpoints. We can offer brands unrivalled engagement across multiple channels.”

o2_quot.gif“Our goal is to engage with our 18m customers, with mobile as the glue. We have a massive installed base and we need to find ways to get brands to engage with the channel,” he added.

The new group is being headed up my Laura Scarlett, who was formerly the MD of marketing firm Dunnhumby.

07.12.2008    Tags: ,
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