AKQA worked with Visa to extend the “Life Takes Visa” campaign via mobile phone ads. Ads were downloaded within ESPN content to mobile phones and ran on MobiTV which allows users to download contact to their phones. The ads were tested with MobiTV running two :30 spots across 17 mobile channels.

The “Life Takes Visa” campaign, was Visa’s first new brand campaign in 20 years. Employing the theme of empowerment, the new campaign reflects Visa’s evolution from a top credit card company to the leader in electronic payments, combining worldwide acceptance with a full suite of products that empower cardholders to do what they need to do, want to do and never thought possible.

AKQA was tasked with translating this rebranding campaign in the digital world brand where the brand already has ubiquitous awareness.

Here are some images from the campaign.