Dada, the leading agency in Italy for mobile advertising, was awarded an exclusive contract for the management of advertising for Vodafone’s direct marketing tools, Freetime SMS and MMSmania, and for banners on the home page of the Vodafone Live! WAP portal.

According to Alessandro Sordi, Co-founder and Managing Director of Dada Ad. “Today SMS and MMS are the most common mobile advertising tools, but 2007 will be the year of display advertising, or banners on mobile portals. These will allow advertisers to plan their campaigns easily and effectively thanks to the introduction of matrix and measurement techniques associated with the Internet.”

Press release HERE.