Xtract delivers software products for social marketing and advertising intelligence. The company refines social interaction, personal behaviour and demographic data to create accurate 3D user profiles. These profiles for the first time enable companies to utilise data as a dynamic tool in the day-to-day business of marketing for effective and intelligent targeting of digital advertising, viral campaigns and predictive churn management.

Xtract’s products and solutions are automated, self-learning and capable of analysing billions of customer transactions. They make complexity simple with easy to use tools for marketers and advertisers to define accurate targets for their campaigns.

Xtract works with more than 50 blue-chip companies with intensive customer data.

Headquarters are in Helsinki, Finland.