Campaign Objective:
To let customers experience the glamorous world of Ralph Lauren on their iPhone.

Description:
Ralph Lauren launched an iPhone application which allows iPhone users to get product information on two of the latest collections (fall 2008 and spring 2009). It includes an option to watch the full catwalk show or just highlights, backstage pictures, screenshots of the different looks in the collection and press releases with brand information.

The app also comes with the common store locator which links into the maps app and a click to call function.

MobiAD Comments:
For fashion fans this is a nice way to explore the latest from Ralph Lauren collection.

Screenshots: