Campaign Objective:
A key brand message for Fanta is playful imagination, and teens are a very key market segment. Fanta decided to support this with a mobile application that would give them a secret way to communicate and play.

Description:
The Fanta Stealth Sound System is a mobile app that plays a series of sounds that only teens can hear. They pick the sound out of a pre-set menu that all have pre-defined meanings. This way teens can communicate without anyone else hearing.

Results:
Over 320,000 downloads in the first month.

MobiAD Comments:
It’s a really fun campaign, see the full article about the Stealth Sound System in the MobiAD Campaign Watch section.

Screenshots: