Third Screen Media and Smaato Inc announced a strategic partnership today. Through the partnership, the companies hope to extend the reach of advertising to smartphones, and to grow the mobile advertising business.

Through its TSM|Network, Third Screen Media will sell, manage and deliver advertising for SOMA – Smaato’s Open Mobile Advertising Platform – and its turnkey in-application advertising solution to agencies and brands in the US.

Smaato offers in-application advertising as well as a white label RSS reader that can be ad supported. The first applications coming to market and supported by SOMA are “iambic TopStory” (www.iambic.com), SplashNews (www.splashdata.com) and Smaato News – all available for Palm OS and Windows Mobile devices.

Press release HERE.