MobiAD Archives


DreamWalk

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DreamWalk
Brand: DreamWalk Pty. Ltd.
Application: DreamWalk
Platform: iPhone / Android



Campaign Objective:
The DreamWalk app is a location based mobile marketing platform that enables consumers to take part in virtual treasure hunts in the city in which they live.

Description:
DreamWalk is a Mobile Treasure Hunt app. It enables advertisers to create their own branded mobile treasure hunts for thousands of mobile users to participate in.

Example:
The DreamWalk App is currently being used by Coca Cola Australia as part of their PUMP Urban Treasure Hunt promotion. This campaigns sees consumers compete in their own real-life races using their mobile device in order to try and win over $30,000 is prizes.

Competitors have to solve a series of clues in order to lead them to various locations in their city. Along the way they earn points based on the number of clues they solve, and how quickly they solve them. The competition has a weekly winner as well as a Final between the top 50 participants.

Screenshots:

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dreamwalk_interface.jpgfries-pick-up.jpg


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19.06.2011   
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