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TubeTap

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TubeTap
Brand: TubeTap
Application: TubeTap – Make Change Happen
Platform: iOS [download from iTunes]



Campaign Objective:
To help Londoners easily claim refunds when the Underground makes the late!

Description:
TubeTap automatically identifies a travellers’ Underground route, calculates the journey-time and then requests a refund when the traveller is delayed by more than 15 minutes from the estimated journey time.

The app submits a refund request to TFL automatically, requiring only one click from the user to consent to their data being used. A refund voucher is then sent directly to customers.

MobiAD Comments:
Representing a breakthrough in the way public data can be used to empower citizens, TubeTap has been built entirely using open data from Transport For London’s and TfL’s travel API.

It builds on the conditions of carriage for commuters that state that if a passenger is delayed by more than 15 minutes from the estimated journey time, they are owed a refund.

Until now, this has required that users manually track the delays and then apply when they get to a PC (after a frustrating journey) or by letter. Mobile technology lets passengers do this in the palm of their hand, while they’re travelling.

Screenshots:

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20.07.2011   
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