Crisp Wireless, a mobile technology solutions and services company, announced the release of the mLogic MicroSite Builder™ tool, developed specifically to give mobile publishers and advertising agencies the ability to quickly and easily create robust mobile websites for advertisers.

The Weather Channel Mobile was the exclusive beta customer of the MicroSite Builder tool which was released in mid-March. “The MicroSite Builder tool empowers our team to consult advertisers on developing a mobile website beyond a text page with a click-to-call link,” said Louis Gump, Vice President-Mobile, The Weather Channel Interactive. “We’re helping brands develop a presence on mobile devices and driving traffic to these promotional sites through advertising on our mobile web site.”

All sites created using the MicroSite Builder tool will utilize the Crisp Wireless technology platform, mLogic™ which offers robust device detection and site optimization, resulting in a positive consumer experience. Additionally, all sites built using MicroSite Builder report unique visitors, pageviews, time spent and opt-in data including emails and phone numbers.

Crisp Wireless powers mobile websites for major media companies, print and web publishers including USA Today, Hachette Filipacchi, Time Inc., Internet Broadcasting Systems and Bravo, all who either currently sell or plan to sell advertising on their mobile web sites.

To see screen shots of sites built with Crisp Wireless products, go HERE (USA Today), HERE (Getty Images), or HERE (American Idol).