InsightExpress, an online market research firm, and Ad Infuse, a leader in enabling personalized mobile advertising, announced today a step that should help advertisers more accurately measure the results of their mobile campaigns.

InsightExpress will provide access to its new mobile media measurement solution, Mobile AdInsights, to Ad Infuse’s client base. This groundbreaking offer marks a new and much-needed movement towards standardization of mobile media measurement.

Mobile AdInsights offers a recruitment technique for the mobile device which provides clean control/unexposed and test/exposed groups for measurement. Both the control and test groups are delivered a brief questionnaire on their mobile device and responses are gathered and processed via the InsightExpress research platform. Weighting the data ensures that the control and test groups are identical, thus attributing any differences between the two groups as a direct correlation to the advertising experience.

Read the full press release HERE.