Uk mobile advertising agency 4th screen advertising has launched a mobile search division. This new division is already up and running and is working with a number of WAP publishers in the UK.

The mobile search team will provide a full service, including key word bidding, consulting on campaign forecasting and optimisation, tracking of results and ongoing campaign management to ensure maximum ROI on behalf of their clients.

Mark Slade, MD, 4th Screen Advertising commented: “Adding a mobile search competency to our core services provides our clients with all the elements needed to build and derive total value from mobile ad campaigns.”

For the full release, click HERE.