Tata Indicom, India’s premier telecom operator and Mast Mobile Media, an India-based mobile ad media and technology company, today announced the distribution of interactive advertisements in key Tata Zone BREW® applications. They will use ad-serving technology licensed from eMbience, a U.S.-based mobile technology company.

With the successful launch of mobile ad campaigns in Tata Indicom’s products, the company will also open the ad-serving technology up to their developer partners. Through Tata’s developer program, publishers will be able create mobile marketing opportunities for both existing and future applications.

Pankaj Sethi, President of Value Added Services at Tata Teleservices, commented: “With a booming mass market in India, mobile advertising holds tremendous potential and value for both customers and brands. […] Advertisers have been delighted with the way the highly interactive ads have been blended into the content experience”

Dr. Nimish Shrivastava, Founder, Mast Mobile Media said “Once Tata publisher partners take advantage of the technology to place ads in their own products, Tata Indicom will host the first vibrant mobile ad marketplace for worldwide brands ready to make mobile part of their marketing programs.”

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