The Nielsen Company has agreed to acquire Telephia, a leading provider of syndicated consumer research to the telecom and mobile media markets. This transaction accelerates Nielsen’s entry into the mobile sector following the recent announcement that its Nielsen Wireless service had begun measuring how many people use content services such as mobile Internet and mobile video and what impact this has on established media behavior.

This acquisition provides Nielsen with an entry into measurement services for the estimated $350 billion mobile sector, where telecom and media are quickly converging. Telephia expands Nielsen’s ability to measure the rapidly expanding mobile content delivery industry, where today there are more than 232 million wireless subscribers in the U.S.

Susan D. Whiting Executive Vice President of The Nielsen Company said, “Combining Nielsen’s worldwide strengths and measurement expertise with Telephia’s cutting edge research and measurement capabilities in the mobile content arena expands our capabilities in the vital, high-growth telecom and mobile media markets.”

Details of the deal were not disclosed but it is expected that the deal will be closed in the third quarter.

For the full release, click HERE.