Orange UK has selected PhoneSpots Mobile Advertising Exchange to deliver enhanced listing information and targeted advertising to mobile phones that call the company’s “118 000” directory assistance service. Following each call to 118 000, a text message containing the enhanced listing and advertising is automatically sent to the caller’s phone.

“Caller experience is paramount for Orange UK’s directory assistance business, so it’s critical that our callers find value in the content and advertising we deliver,” said Jon Cheetham, Senior Product Manager, Orange UK.

Martyn Noble, Chief Operating Officer of Blueback Taxi, one of the first advertisers on the PhoneSpots mobile advertising exchange. “Targeting our ad placement to reach people who have called 118 000 looking for a restaurant, bar, night club, or airport has produced consistently great results.”

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