ShoZu announced a mobile advertising platform to enable media companies and brand advertisers to reach consumers on their handsets using ShoZu’s ZuCast direct-to-handset content delivery service.

Advertisements and sponsorship material can be interwoven with ZuCast-based videos, photos, music, games, ringtones, wallpaper, news feeds and more. Use of the company’s proprietary ZuCast technology enables content to be pre-cached and transferred to the handset seamlessly in the background

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