Millennial Media, a mobile-advertising services company, secures $6.3 million in Series A funding.
and launches new services.
Their products include Millennial Marketplace–A network of mobile media properties that provides high-value advertising space across all platforms and formats, creating opportunities for brand advertisers to drive consumer engagement, and Millennial Media’s MYDAS–A cross-platform ad serving technology that scales to monetize all available impression inventory and optimizes ad delivery for the most effective targeting and best ad presentation possible. The funding comes from Bessemer Venture Partners, Columbia Capital, and included Acta Wireless.
Full press release HERE