Greystripe’s business model begs the question, “Why pay for mobile games, when you can get them for free?”

(SAN FRANCISCO) – August 22nd 2007 — With mobile games costing upwards of $12 per download, advertising-supported mobile game distributor, Greystripe, has been asking consumers, “Why pay for mobile games when you can get them for free?”

In just over twelve months, consumers have responded to Greystripe’s question by continuing to reject the paid-gaming model, downloading over 14 million free mobile games from sites like GameJump.com, run by Greystripe, and other distributors all powered by Greystripe’s mobile advertising network for gaming.

“In less than 12 months we have successfully shifted the economics of mobile content through the launch of Gamejump.com,” said Michael Chang, CEO of Greystripe. “Now mobile gaming joins radio, Internet, and television as a form of entertainment that can be offered free to the consumer, supported by advertising in our case, before and after a consumer plays our titles.”

Currently, a whopping 800 games by 70 publishers are featured in Greystripe’s catalog, which include a variety of genres to appeal to
different users around the world. Having diverse titles has been successful: in the past year alone, the company has seen users play an average of 3.4 games and the number of females downloading games closing in on their male counterparts. Additionally, it seems like the early morning commute and lunch breaks are the most popular time of the day to play mobile games with 9 AM, 1 PM, and 2 PM being the most popular game play times (adjusted per time zone).

The summer’s most popular games are as follows:

1. Funky Monkey in Funky Monkeyland (Handy Games, Adventure)
2. SameGame 2 (SDW developments, Puzzle)
3. Solitaire (Relaxas, Casino)
4. 360 Speed (SoulBiz Entertainment, Sports)
5. 2006 World Soccer (Mobility Zone, Sports)
6. Aqualife, Bogee (Interactive, Action)
7. Virtual Dragon (DS Effects, Puzzle)
8. Blind Fury (United Fun Traders, Action)
9. Jacado Klondike Solitaire (Zindell Technologies, Ltd., Casino)
10. Black Shark (United Fun Traders, Action)

All of these mobile games are made free via Greystripe’s online and mobile gaming portal GameJump.com and through its AdWRAP Catalog program. Greystripe patent-pending AdWRAP technology automates the process that enables advertisements to be wrapped directly with mobile games and applications without any complex coding and development for the content owner. AdWRAP provides both game publishers and carriers an additional source of revenue, while simultaneously building customer retention and loyalty.