Volantis’ Framework™ Gives Ad Infuse the Ability to Leverage Individual Device Capabilities

Seattle, Washington, September 12, 2007 – Volantis, the world’s leading supplier of Intelligent Content Adaptation™ solutions for the Mobile Information Age, announced today that Ad Infuse, the leading provider of highly personalized ad experiences across all mobile devices, has selected Volantis’ Framework™ to help deliver device-independent mobile advertising capabilities. Volantis will enable Ad Infuse to leverage the capabilities of mobile devices.

With its unique blend of advertising industry expertise and technology services, Ad Infuse is the first company to effectively bring together the four core constituencies of the Mobile Web – carriers, brands, content providers and consumers – to create a marketplace for mobile media consumption. By dynamically inserting targeted ads at the moment of content delivery, Ad Infuse ensures optimal relevance for every mobile subscriber.

“Ad Infuse is committed to the delivery of optimal relevance for every mobile subscriber,” said Brian Cowley, CEO of Ad Infuse. “Volantis is a natural fit for our advertising platform, ensuring that ads are delivered in the best possible format for every recipient, however new the device. It is by delivering the most relevant ad to every user that we are able to unlock new revenue streams for channel owners and Volantis will help extend our reach to a wider range of devices, both standard and new to market.”

The Volantis Device Database supports over 4400 devices, and up to 653 attributes on each. Updates to the service are provided dynamically as new devices are released to market.

“Volantis is delighted to be working with Ad Infuse,” said Mark Watson, CEO of Volantis. “Effective mobile advertising relies heavily on the ability to provide content in a form that the audience prefers, and together we are uniquely positioned to bring the highest possible quality of advertising experience to any consumer seeking mobile content.”

About Ad Infuse
From portable media players to mobile phones — Ad Infuse delivers highly personalized ad experiences to consumers across all mobile devices. By dynamically inserting targeted ads at the moment of content delivery, Ad Infuse ensures optimal relevancy for the end user. With the utmost respect for consumer data protection, Ad Infuse unlocks new revenue streams for channel owners by dismantling limitations of the current mobile advertising sponsorship model. Evangelizing the growth of mobile media consumption, Ad Infuse is committed to helping mobile operators and content owners reach sustainable efficiency while providing advertisers with ultimate ad effectiveness.

About Volantis
Volantis is the world’s leading supplier of Intelligent Content Adaptation™ solutions for the mobile Internet, providing applications, tools and platforms that solve the complexity of delivering optimized services to any mobile device.