Munich/New York, Sep. 18th, 2007 – Gofresh, the technology company behind US and Europe’s leading off-deck mobile community “itsmy.com”, launches the world’s first mobile social ad-network in New York during MIXX and OMMA on September 24th, 2007.

“The concept behind Gofresh’s new mobile advertising idea is simple: Don’t book channels, reach people on their mobile phones,” says Sabine Irrgang, COO Gofresh. “To make advertising a success on mobiles, ads have to be relevant for the user and targeted for the brands.”

The service runs on an ad-platform developed in-house by Gofresh, offers almost all mobile advertising formats from banners to click-to-call, in-game advertising, WAP-site branding, Mobile TV and personalized content downloads.

The world’s first “one user exclusive per day” deal is the service highlight. Prices start at 0.60 $ per user and day, including three different forms of advertising, for example video downloads, animated banners and brand elements like background images. The exclusive deal comprises that users do not get any other branding campaigns or banner ads during the same time period, except for text ads.

For the launch phase the mobile ad-network is already integrated for the 600,000 mobile internet homepages of “itsmy.com”. As a second step other mobile communities will be added. It is not a competitive product to traditional mobile advertising, but offers the opportunity to integrate targeted user profiles within the existing ad-channels of the big ad-networks.

For advertising customers with a minimum budget of 10,000 $ there are more than 100 targeting parameters available. From age to special interests and location based information released from users for advertising purposes. The mobile social ad-network already has a total of more than 2.1 million mobile WAP sites optimized for more than 3,000 handsets.

“If the development of mobile advertising keeps the current pace of growth, the traditional advertising industry must pay attention not to be overtaken by us,” comments Antonio Vince Staybl, CEO Gofresh.

About Gofresh and itsmy.com

Mobile user generated content and mobile community pioneer Gofresh GmbH (Munich, New York, London, Madrid), who owns the brand itsmy.com, operates only in mobile internet supporting all mobile phones and browser versions. Gofresh co-operates with leading mobile operators and all key players in mobile advertising all over the world.

The mobile internet strongest community brand “itsmy.com” is an off-deck, operator independent service and completely free of charge to the cell phone users, available through mobile browsers only. Since its launch in Summer 2006 it has quickly grown to be the stickiest and most comprehensive mobile social networking service worldwide, outside of Japan and Korea.