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Release: Amobee Media Systems and Vodafone Italia Launch Ad-funded Mobile Video

London and Milan – January 22nd 2008 – Amobee Media Systems today announced its selection by Vodafone Italia to offer ad-funded mobile video content to the operator’s 29.1 million Italian customers.

The service, called FreeVideo, allows Vodafone Italia UMTS users to access a wide range of high-quality, local and branded video content for free in return for receiving relevant commercial messages from major brands. Two of the first brands to sign up to the service are the charity group ActionAid and the global media company RCS Media Group.

Target Broadcast maintains five sales offices throughout Canada and will sell mobile inventory and develop relationships with major advertising agencies representing media buyers. Target Broadcast will benefit from Amobee’s existing relationships and expertise in the mobile advertising industry and its strong connection to top Canadian carriers.

Amobee is providing the centralised ad-server to seamlessly integrate relevant and dynamic commercial messages. This service closely follows Amobee’s recent announcements with Vodafone in Spain, Greece and the Czech Republic, in which the company is enabling ad-funded peer-to-peer SMS and games as well as advertising on Vodafone Live!

Amobee and Vodafone Italia have brought together a best of breed set of partners to enable the launch of FreeVideo. QuickPlay Media, a world leader in the management and delivery of mobile TV and video services, is powering streaming video content with its OpenVideo™ service delivery platform. QuickPlay is also enabling dynamic real-time stitching of ads provided by the Amobee platform and FreeVideo content, as well as providing advanced reporting including measurement of key metrics.

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