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Release: Microsoft and CNBC Team Up on Mobile Advertising

Extension of advertising syndication alliance helps advertisers such as Ford Motor Co. reach growing mobile audience.

REDMOND, Wash., and ENGLEWOOD CLIFFS, N.J. — Sept. 22, 2008 — Microsoft Corp. and CNBC Inc. today announced that Microsoft will be the exclusive third-party provider of mobile WAP site display advertising to CNBC.com’s U.S. mobile audience of 1.1 million unique monthly visitors. This alliance represents Microsoft’s first mobile ad syndication deal in the U.S. and is an extension of the companies’ online advertising collaboration announced last December.

“This expanded alliance with CNBC is a great example of how Microsoft delivers further opportunities for advertisers to connect and engage consumers across multiple platforms and devices,” said Brian Arbogast, corporate vice president of Mobile Services at Microsoft. “CNBC brings premium financial ad inventory that enhances our existing offering, allowing us to attract and grow mobile advertising opportunities for advertisers.”

“With real-time quotes and breaking news alerts, CNBC has one of the fastest-growing business and financial mobile WAP sites with over 10 million page views in the last 30 days,” said Elisabeth Sami, senior vice president for business development of CNBC. “We are excited to extend our advertising alliance to include mobile and offer our advertisers further flexibility and a new level of customization.”

The expansion of the Microsoft and CNBC.com alliance will provide advertisers with further opportunities to extend audience reach and engage with their audience in more relevant ways at home, at work and on the go across multiple platforms, devices and geographies. Advertisers will also be able to take advantage of two premium mobile ad placements that conform to the Mobile Marketing Association’s global standards and deliver a consistent and engaging experience for consumers. Ford Motor Co. is one of the first companies to launch a CNBC mobile advertising campaign in which Microsoft will serve mobile display ads.

Microsoft Mobile advertising is available in 11 markets across the globe: Australia, Belgium, France, Italy, Germany, Japan, the Netherlands, Spain, Sweden, the United Kingdom and the United States. Beginning today CNBC mobile consumers will see mobile display ad placements provided by Microsoft’s advanced mobile ad serving technologies on http://www.m.CNBC.com.

About CNBC

CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to approximately 400 million homes worldwide, including more than 95 million households in the United States and Canada. The network’s Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC’s headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing http://www.cnbc.com.

About Microsoft Advertising

Microsoft Advertising provides world-class advertising tools and solutions for digital advertisers and publishers to drive brand and consumer engagement. The portfolio includes all of Microsoft’s digital advertising businesses: its global media network that includes MSN, Windows Live, Office Live, Xbox LIVE, Live Search, Facebook and more, and its global technology platforms and tools that include Atlas, AdECN, adCenter, DRIVEpm, Massive and ScreenTonic, which together create engaging digital advertising experiences for their consumers. Microsoft Advertising helps make buying and selling media simple, smart and cost-effective across media and devices in the Microsoft network of properties and beyond, which spans 42 markets globally and 21 languages. Visit http://advertising.microsoft.com for more information.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.


17.10.2008   
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