Mobile Connections – Election 2008 Will Survey Likely Voters Via Their Mobile Devices About Presidential Election and Issues
October 7, 2008

UTICA, New York and CAMBRIDGE, Mass. – October 7, 2008 – Pollster Zogby International and Jump Tap, the leading mobile search and advertising company, have joined together to launch one of the first mobile advertising campaigns to survey likely voters nationwide about the presidential election and top issues ahead of the historic November 4th general election.

Mobile devices present an opportunity for people to voluntarily engage at an ideal time or location, and at an unparalleled level of interactivity. The surveys, which are not designed to be scientific but designed to reach this audience on the go, will begin today via a mobile ad banner campaign running across premium popular mobile websites. Results will be available on the websites of both companies.

With over 43 million¹ US mobile subscribers using the mobile internet, the groundbreaking partnership leverages a mobile audience already highly engaged in the election, as a new channel to execute polls and showcase the power of mobile advertising. The campaign will provide a unique perspective on what pollster John Zogby has called the most important presidential election in a generation and mark a major new precedent for mobile as a growing communications medium.

“Given there are over 270 million² cell phones in the US, many businesses and advertisers are experimenting with mobile as a new way to reach their audiences, and the polling industry is no different,” said Paran Johar, CMO of JumpTap. “The Zogby/JumpTap partnership marks the opening of a new horizon in using mobile as the center of next generation communication and new media, and pioneers an innovative effort to demonstrate how readily people will engage via their mobiles with information that is important and relevant.”

About JumpTap
Reaching over 170 million mobile subscribers through partnerships with 18 mobile operators and numerous content publishers, JumpTap’s powerful search and advertising solutions benefit the whole mobile Internet ecosystem: JumpTap enables carriers to maintain a strong, sustainable position in the mobile value chain, drives traffic and revenue opportunities to content publishers, and gives advertisers access to targeted customers. Recently awarded the best advertising and marketing search engine award by Visiongain and selected by IDC as one of the 10 emerging mobile players to watch in 2007, JumpTap has developed the most comprehensive search and advertising solutions in the market. For more information, please visit www.jumptap.com.

About Zogby International
Zogby International was the most accurate pollster in every one of the last three presidential election cycles, and continues to perfect its telephone and interactive methodologies using its own live operator, in-house call center in Upstate New York, and its own secure servers for its online polling projects.

In the 2004 presidential election, not only was Zogby’s telephone polling right on the money, its interactive polling also nailed the election as well. In 2006, the Zogby Interactive online polling was on the money in 17 of 18 U.S. Senate races (the 18th was within the margin of error) a record of accuracy that is unmatched in the industry – as no other leading firm even attempts to poll statewide political races using an interactive methodology for public consumption.

¹Nielsen Mobile
²CTIA.org