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Release: Social Advertising goes Mobile

Munich / London / NEW YORK – October 3, 2008

After one year in beta phase, – – launches the largest social advertising network in the mobile space with a reach of 4 million people in the mobile internet by now.

Who can be reached with mobile social advertising? reaches 54% male and 46% female mobile internet users from all carriers, mainly between 16 and 42 years old in the US and Europe. The new target group is: – digitally active everywhere –

The rich media enabled network focuses on three mobile advertising formats: animated full colour banners, mobile site- and content branding as a well as mobile video and mobile TV. The initial offer is attractive for brands, products and media agencies who want to experience the mobile social advertising space: Prices are fix till end of 2008. CPM banners, for the US are at 4$, all US carriers, off deck. US mobile video channels can be booked for 40$ CPM. Banner CPM in the UK is 3 £, TV CPM 50 £ for all brand campaigns booked directly via

Banner click-through-rates (CTR) are as high as 2.5%, offers tips for effective banner advertising – like frequent changes of style and design – and combines this with intelligent banner serving. During the beta phase Mobile TV and video gained the most user attraction, every video had been watched 3.5 times in average on mobile phones. Beginning of 2009 will launch the world’s first mobile social advertising bidding system for the UK.

“The mobile phone is the only medium, that is always ON and with you and it has a wider reach than TV. Mobile social advertising is more personal than any other type of advertising. People can directly interact with brands and products. Whenever and wherever they are, commercial campaigns will now reach them.” says Antonio Vince Staybl, CEO.

“For the first time a new media format combines all facets of conventional one-way media like radio, TV and newspaper in one device, for immediate response. Mobile and personal.” says David Mayerhofer, Creative Director

Gofresh based in Munich – Germany, who runs, tested the platform with world leading media and creative agencies more than one year in US and Europe and served already more than 1 billion ads.

itsmy® is a brand of Gofresh

About: is the world’s largest Mobile Social Advertising Network. 100% mobile rich media enabled.

itsmy – a brand of Gofresh
Mobile user generated content and mobile social networking pioneer Gofresh GmbH (Munich, New York, London, Madrid), who owns the brand itsmy, operates with a strict mobile web only vision. Gofresh co-operates with leading mobile operators and key players in mobile advertising all over the world. mobile internet’s strongest brand “” is the off-deck, operator independent mobile community with more than 2 million mobile users, 4.5 million mobile home- and content pages containing 10 million mobile UGC-items. Mobile 2.0 social networking services like free homepages, messaging, personal mobile TV channels and location based services make the stickiest mobile community.

itsmy.TV is the worlds first personal mobile broadcasting service.

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