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Release: Qualcomm and Amobee Media Systems Work Together to Fuel Mobile Internet

Amobee Ad-enables Qualcomm’s Plaza Widgets and Helps Operators Generate New Mobile Advertising Revenues

SAN DIEGO and REDWOOD CITY, Calif. — October 30, 2008 — Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of advanced wireless technologies and data solutions, and Amobee Media Systems, the world leader in advertising solutions for mobile operators, today announced that they are working together to offer mobile advertising on Qualcomm’s Plaza solution. Amobee and Qualcomm completed an integration of Amobee’s ad-serving platform with Plaza that now enables advertising to be fed into Plaza’s ecosystem of widgets. Operators worldwide will be able to use the combined offering to take advantage of unique mobile Internet opportunities while generating significant mobile advertising revenues.

In May 2008, Qualcomm Internet Services announced Plaza, a platform-agnostic service that provides a framework for the development of mobile widgets – Web-based applications for mobile devices. This new framework will feature catalogs of mobile widgets that will be made available to mobile operators worldwide, allowing them to deliver quick and personalized Internet services to their end-users across all devices. The Amobee Media System will enable operators to monetize the use of these widgets.

“This collaboration between Amobee and Qualcomm gives operators an easy-to-deploy and trusted solution that creates a new revenue stream and the opportunity to boost mobile Internet usage,” said Ziv Eliraz, vice president of alliances at Amobee. “It will also allow developers and media companies to get closer to the promise of the new mobile media.”

With Amobee’s implementation on Plaza, operators can create and sell new advertising inventory to brands and agencies that want to deploy and monitor campaigns across all mobile entertainment and communication channels. Amobee will dynamically insert relevant ads into appropriate widgets and will measure and optimize these campaigns to yield the highest results.

“Amobee’s mobile ad-serving solution has been deployed by more operators than any other solution to date. Their proven technology is serving the mobile needs of global operators, as well as top brands that are reaching out to mobile users with targeted advertising,” said Noam Raffaelli, managing director of Plaza for Qualcomm Internet Services. “The goal of Plaza is to let operators provide their users with the platform to personalize their mobile Internet experience and in return drive additional revenue streams. Mobile advertising is a key ingredient to make this happen.”

Headquartered in Redwood City, California, Amobee Media Systems is the most deployed telco-grade ad-serving solution. Amobee is dedicated to mobile operators, allowing them to dynamically insert advertising impressions in all forms of mobile communication and content: WAP Browsing, Video & Music, SMS, MMS, applications and Games. Amobee’s complete ad-serving solution is designed to facilitate the launch of advertising campaigns for brand building, direct response and lead generation campaigns helping mobile operators and their subscribers “get more for less.” The company enjoys strategic investments from key mobile ecosystem players: Cisco, Motorola, Telefonica and Vodafone, as well as financial backing from some of the biggest names in venture capital: Accel Partners, Globespan and Sequoia Capital.

Qualcomm Incorporated (Nasdaq: QCOM) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is a 2008 FORTUNE 500 company. For more information, please visit www.qualcomm.com.


11.11.2008   
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