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Vuclip Launches Mobile Advertising Partnership with mKhoj

Bangalore and Milpitas, CA (January, 2009) Vuclip, a leading mobile video search and delivery provider has announced a mobile advertising partnership with mKhoj, a leading provider of mobile advertising services. mKhoj’s transparent model, high quality ad inventory and cutting edge technology was a key factor in cementing the partnership. Under the terms of the agreement, mKhoj will provide ads on Vuclip’s mobile website and popularize Vuclip’s mobile video search and delivery platform among the hundreds of publishers and millions of subscribers that are a part of mKhoj’s mobile ad network.

Amit Gupta, Co-Founder and VP Business Development, mKhoj said, “We are happy to be working with Vuclip. Videos, which have always been some of the most popular mobile content for users around the world, are the key driver for this partnership. Vuclip is the most widely used mobile video search and delivery portal in the world and we look forward to assisting Vuclip in its efforts to monetise its mobile traffic. mKhoj is committed to delivering targeted ads backed by advanced analytics. We will also assist Vuclip in expanding its network of online-to-mobile content publishers by introducing our own publisher clients to Vuclip’s video API platform. We look forward to a fruitful partnership.”

“We are excited about the prospects for our partnership with mKhoj,” said Ashwin Puri, VP of Business Development and Marketing at Vuclip. “Firstly, we are confident that mKhoj will enable us to maximize our monetization efforts around the globe. mKhoj’s proven high fill rates and impressive eCPM’s were key elements in our decision to work with them. In addition, we look forward to working with mKhoj’s publisher clients to power their online video content in mobile through our proprietary “plug and play” video search and delivery platform. Our goal is to bring video content to mobile consumers around the world – whenever and wherever they want it. We believe that mKhoj will help us in that effort.”

About mKhoj
mKhoj is one of the largest mobile ad networks in the world that offers solutions for advertising and monetizing on the mobile web. It enables global, regional and local advertisers in extending their reach in Asia and Africa. mKhoj allows advertisers to discover their target audience using its advanced targeting technology via mobile internet sites and it enables publishers of such sites to monetize their traffic. The mission of mKhoj is to provide business model and technology to enable the growth of mobile internet.

mKhoj was started in 2007 and is backed by two of Silicon Valley’s top VC firms: Kleiner Perkins Caulfied & Byers (KPCB) and Ram Shriram’s Sherpalo Ventures.

About Vuclip

Vuclip is the most widely-used mobile video search site in the world. Vuclip is the only true mobile video search and delivery solution that allows you to access any video on the Internet and watch it on any video-enabled phone. Vuclip can find videos, transcode and optimize them “on the fly,” and then deliver them to a user’s mobile phone in real-time. The service is free, although standard carrier data charges apply. Vuclip also enables online publishers and content owners to mobilize their video content through its Vuclip Video API Program. Vuclip delivers high-quality mobile video streaming with a rich multimedia experience across all wireless networks and handsets.

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