Innovative mobile industry leaders plan to accelerate mobile advertising

Amsterdam, 
The
Netherlands 
– 
February
 11, 
2009 
– 
MADS, 
Europe’s 
premier
 technology 
leader
 in
 delivering 
highly 
targeted
 mobile 
advertising 
campaigns,
 today 
announced 
plans 
to 
enter 
into
 a 
highly 
strategic 
partnership 
with 
AdMob, 
the 
world’s 
largest 
mobile 
advertising 
marketplace.
 Through
 this 
partnership, 
AdMob
 will 
offer 
MADS 
European 
network 
of 
premium 
publishers 
and operators
 the 
ability 
to 
seamlessly 
monetise 
their 
inventory 
via 
the 
mobile 
marketplace.




“The
 AdMob‐MADS 
strategic 
alliance
 unites 
two 
innovative,
 mobile
 advertising
 leaders 
and 
will
 help
 to
 grow
 the
 mobile
 advertising
 market,”
 states
 AdMob’s
 Vice
 President
 &
 Managing Director 
of 
EMEA, 
Thomas 
Schulz.
 “AdMob
 serves billions 
of
 targeted
 ads
 on 
the 
mobile 
Web
 and 
in applications
 every 
month 
and
 our 
new
 partnership
 with
 MADS
 will
 ensure 
it’s
 even 
easier
 for
 advertisers
 to 
reach
 their 
target 
audience.”


The 
MADS
 Ad
 Server 
platform
 allows
 publishers 
and operators
 to
 directly
 source 
their
 inventory
 from
 media 
agencies 
and
 ad
 sales 
partners 
‐ 
and
 optimise 
campaigns
 across
 a 
variety
 of
 mobile
 channels. 
The 
partnership
 with
 AdMob
 now 
allows
 MADS 
clients
 the
 ability
 to 
integrate
 ads
 directly
 from
 the
 AdMob
 marketplace,
 therefore
 delivering
 compelling
 and
 high
 value
 monetisation.



“The
 MADS 
network 
of 
operators
 and 
premium 
publishers
 currently
 generates 
over
 300 M
 ad
 requests
 per
 month
 in
 Europe
 alone.
 This
 inventory
 can
 now
 be
 sold
 into
 the
 AdMob
 marketplace,”
 adds
 Ashu 
Mathura, 
CEO
 and founder 
of
 MADS.
 “This 
is
 a
 landmark
 for 
MADS
 as we 
are 
forging 
a 
unique 
partnership 
marrying 
MADS 
premier 
ad
 technology 
platform
 with 
the world’s 
leading 
mobile
 advertising 
marketplace.”





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