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Release: BuzzCity Debuts White Label Mobile Advertising Service

Breakthrough offering enables high-traffic mobile publishers to cost-effectively and efficiently sell and manage ad inventory

London May 5, 2009 – BuzzCity (www.buzzcity.com), a provider of global wireless communities and consumer services, today announced the release of the BuzzCity White Label Ad Service—a powerful management tool for mobile web site publishers that run large-scale mobile advertising programs. The system allows publishers to tap into the powerful infrastructure behind the BuzzCity Global Mobile Advertising Network, stress-tested with the delivery of more than 20 billion mobile ads.

The BuzzCity White Label Ad Service is a turnkey service that enables mobile internet site owners to sell their own ad inventory while avoiding the large cash outlays and long-term commitments of having to build their own ad serving infrastructure. The state-of-the-art technology underlying the service allows companies to tap into the infrastructure behind a global mobile advertising network and take full control of their ad sales.

For most mobile web site owners, simply running ads directly from an established advertising network works well for monetizing mobile internet traffic. But on fast-growing and popular mobile sites, the BuzzCity White Label Ad Service can help sell higher paying ads and generate revenue by optimizing campaigns to suit specific business needs.

Additionally, when mobile internet site users have unfilled or unsold ad inventory, the BuzzCity White Label Ad Service will run advertisements from the BuzzCity Global Mobile Advertising Network—drawing from a network that serves more than 3 billion mobile ads per month. This relieves publishers of any excess ad inventory, and allows them to take advantage of maximum revenue possibilities.

“The BuzzCity White Label Ad Service represents the first time that advertisers running large scale advertising campaigns can easily tap into the infrastructure of a major global mobile advertising network with low start up costs and no investment in back-end infrastructure,” said KF Lai, BuzzCity CEO. “Part of BuzzCity’s mission is to encourage the growth of the mobile internet and mobile internet advertising through innovative products and services that empower mobile publishers and advertisers alike. This a significant step forward in this regard.”

The product is available now to customers around the world and represents the latest addition to BuzzCity’s mobile advertising offerings. The company’s BuzzCity Global Mobile Advertising Network, on which the BuzzCity White Label Ad Service’s underlying technology is based, now includes more than 2,000 mobile internet publishers in 200 countries globally.


12.05.2009   
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