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Release: Virgin Megastores Get Mobile with Hot Deals on Cellfire’s Mobile Coupon and Discount Offer Service

Starting Today, Consumers Will Have a New Way to “Ring Up” at the Register, Saving Big by Using Coupons and Discount Offers via Cell Phone

SAN JOSE, Calif. – June 28, 2007 – Cellfire Inc. unveiled a partnership with Virgin Megastores to provide in-store discounts to customers that use Cellfire’s free mobile coupon and discount offer service in New York and California. Cell phone users can easily receive discounts on merchandise at Virgin Megastores, including CDs, DVDs, books, apparel, and cell phone memory storage.

“In the past few years, Virgin Megastores have worked hard to make our stores a lifestyle destination by offering our customers the best in music, DVD, books, fashion, games and electronics, so we see this marketing promotion with Cellfire as an excellent way to reach out to our customers through the mobile channel,” said Roger Ritchie, senior marketing manager, Virgin Entertainment Group, North America.

Cellfire automatically delivers savings directly to cell phones and provides frequently updated discounts specific to that consumer’s geographic area. By clicking on a particular coupon or discount offer, consumers receive a unique redemption code that is presented at the time of the purchase. Unlike text-based offers, Cellfire’s application-based service enables consumers to easily store, search and use many discounts across multiple merchants.

“Virgin Megastores is the perfect partner for our core audience of young people, who depend on their cell phones daily,” said Brent Dusing, CEO of Cellfire. “We are continuing to deliver value-added partners across many retail categories that are providing unique and compelling discount offers to our growing user base of savvy shoppers.”

Starting today, Cellfire users will receive coupons for Virgin Megastores located in New York City; Orange, CA; Hollywood, CA; Los Angeles, CA; Ontario, CA; and San Francisco, CA. Users can redeem the offers at the time of purchase. Offers include 20% off any single regular priced CD, DVD, book, or apparel, and 25% off 512 MB, 1 GB, or 2 GB ATP memory sticks or cards for the mobile phone.

Consumers can subscribe to Cellfire’s mobile coupon service to receive the Virgin Megastores discounts at or by texting “vm” to 22888.

About Cellfire
Cellfire provides consumers with convenient discounts directly on their mobile phones. Cellfire is the first nationwide mobile coupon and discount offer service that allows consumers to easily access deals from brand-name merchants nationwide through their cell phone. Founded in January 2005, Cellfire is headquartered in San Jose, California. For more information or to download Cellfire, visit

About Virgin Entertainment Group
Virgin Entertainment Group is the world’s leading multi-channel music and entertainment retailer, providing customers with a range of superior entertainment experiences through a family of integrated Virgin-branded businesses. The “category killer” Virgin Megastores and Virgin Megastore Online at are integral parts of a strategy to provide entertainment customers with what they want, how they want it, and when they want it.

Mary Placido

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