– T-Mobile opens up web’n’walk portal for mobile advertising
– InteractiveMedia is exclusive marketer of advertising space
– Advertisers can place banners and links on the web’n’walk pages

From now on advertisers can put links and banners on T-Mobile’s web’n’walk portal pages. The exclusive marketing partner for the digital advertising space is InteractiveMedia CCSP GmbH, a fully owned subsidiary of Deutsche Telekom AG. Companies from all sectors now have the opportunity to present their services to an attractive target group. As the banners and links will stand out in central positions on the display, they will be highly visible to mobile Internet users.

Targeted mobile advertising
Advertisers can position their messages to address web’n’walk mobile Internet users specifically: T-Mobile is making advertising space available on all pages that can only be booked via InteractiveMedia. Banners and links can be put on both the web’n’walk homepage with the Google search engine and on all the category pages. These include selected links to topic areas such as news & info, finance, sport, travel, tabloid, search & find, shopping and erotica. Advertising can also be integrated into the top links page. All pages and integrations have been optimized for mobile handsets with various displays. This ensures top-quality, user-friendly presentation on every web’n’walk cell phone.

Leading marketing partner
T-Mobile depends on the expertise of InteractiveMedia CCSP GmbH to marketing its web’n’walk advertising space. With a reach of almost 45 percent, the Darmstadt-based company is one of the leading quality marketers in Germany (AGOF internet facts 2006-IV). The company is expanding its Mobile Marketing strategic business area with web’n’walk and is extending its portfolio of well-known brand websites with the addition of a high-value mobile Internet portal.

web’n’walk is T-Mobile’s mobile Internet access service for cell phones and notebooks. Germany’s leading mobile communications provider offers a high-performance broadband network, a comprehensive range of web’n’walk handsets and attractive, transparent rates. 1.5 million T-Mobile customers Europe-wide already use T-Mobile’s web’n’walk portal. In addition to T-Mobile Deutschland, other national T-Mobile companies will be opening up their web’n’walk homepages to mobile advertising.