July 31, 2007 – Aardman Animations, known for hits including Wallace & Gromit and Chicken Run, is expanding its content line-up on mobile. The content will be added to operator 3’s ad-supported video service, which is operated by Rhythm NewMedia. Aardman has enjoyed a lot of success with video shorts adapted to mobile such as Angry Kid, which at its peak sold more than 10,000 video clips a day over mobile networks. Aardman will be adding onto the ad-supported video service clips from Creature Comforts, A Town Called Panic, Purple and Brown and Morph.

“Launching an ad-supported service is the next step in a strategy, which will continue Aardman’s leadership in mobile animation services,” said Robin Gladman, Digital Product Manager at Aardman Animations.”We are excited about bringing our content on a service that is seeing growth of 600,000 users in the first two months.”

“Aardman really understands how to create compelling mobile content. This content will be a great addition to the line-up of comedy entertainment on the service,” said Nisha Malhan, Director Business Development in Rhythm’s London office.

About Rhythm NewMedia
Rhythm is enabling ad-supported mobile content with a broad suite of mobile advertising solutions for operators. Rhythm’s technology enables advertising that has broad reach, sharp targeting and precise frequency management. Rhythm automates key business processes and enables measurement and reporting to each member of the mobile advertising value chain. In addition, Rhythm sources content and sells advertising on behalf of operator customers and media companies. Rhythm is currently working with leading mobile operators, content providers and media agencies worldwide.