The soft drinks giant has chosen mobile advertising firm Out There Media to create and deliver their mobile advertising campaign as part of the current “My Coke Music” promotion in Austria. In line with the increasing popularity of mobile advertising, the new campaign provides Coke animated banner and text link ads on deck of Vodafone live! within the Music and Games portals that link to a Coca-Cola landing page. Users can enter a unique code to be found on every Coca Cola can or bottle to win festival tickets. The campaign is managed, delivered and measured by Out There Media’s proprietary ad-serving platform “MoBucks®”.

Alexandra Deutsch, Managing Director of Out There Media Austria commented: “We are very proud to have launched this powerful mobile advertising campaign for Coca-Cola. With this project we demonstrate how to successfully transfer an existing promotion to the mobile phone by delivering a very strong and effective brand experience to the user.”

“Coca Cola is always interested in taking up innovative advertising and communication opportunities. Hence the concept of Out There Media was very exciting to us from the beginning”, says Stephan Czypionka from Coca Cola. “We are looking forward to new ideas for innovative marketing by Out There Media to further push our brands.”

About Out There Media: Out There Media is one of Europe’s leading mobile advertising and marketing firms, offering integrated mobile campaigns by bringing together brands, advertising and media agencies, content providers, aggregators and operators. Out There Media is currently based in Vienna (Austria), Athens (Greece) and Los Angeles (USA).

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