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Google Goes Live With Mobile Search AdWords

After months of trialling, Google will shortly begin showing AdWords ads on its Google Mobile Search page results. Only ads whose landing page can be adapted to fit on a mobile phone screen will be shown however.

According to emails recently sent out by Google, the ads will run free of charge until November 18, 2007, and will be charged after that date. Google has set this up as an “opt-out” feature, meaning that existing advertisers will automatically be included in the mobile search unless they specifically configure their AdWords account to prevent it.

More information can be found on the Google AdWords FAQ.

More information about Google AdSense for mobile can be found HERE.

The email that Google sent is included below, it first appeared on Blumenthals.com blog.


We are happy to announce a new feature that will allow you to
easily reach additional qualified customers who are searching
Google from their mobile phones.

In the next few days, your search ads will be eligible to run on
Google Mobile Search pages (like they currently do on Google.com).
We are offering this feature – and any resulting clicks – for
free through November 18, so you can experiment with the rapidly
growing mobile platform while still reaching qualified customers.

Each ad’s eligibility will be determined by its landing page and
only ads with landing pages that can be adapted for viewing on
mobile browsers will be shown. You can monitor each ad’s
performance via a special performance tracking page within your
account called “Performance Data: Search Ads on Google Mobile
Search.”

Again, you will not be charged for clicks on these ads until
November 19, at which time we will begin charging the usual CPC
prices. And as always, you may opt-out of this feature at any
time.

We hope you find this new feature helpful and profitable, and we
urge you to learn more about it at our AdWords Help Center:

http://adwords.google.com/support/bin/answer.py?answer=72226

Thank you for advertising with Google AdWords.

Sincerely,

The Google AdWords Team


12.09.2007   
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