After a successful six month trial, ITV has committed to extending its mobile advertising contract with 4th Screen Advertising. During the trial, 4th Screen Advertising ran multiple mobile advertising campaigns on the ITV WAP portal, for brands such as Orange, O2, Nokia, Lynx, EA, and Samsung.

The deal will also include ad-serving and sales for ITV’s on-portal advertising inventory on top of the media planning search marketing services already provided by 4th Screen.

Mark Slade, MD of 4th Screen Advertising commented: “We are delighted to be extending our contract with ITV. The quality of content and high click-through rates have made it very popular amongst advertisers. The move to ‘on-portal’ is a fantastic opportunity, and will open up more advertising inventory, which I have no doubt will meet the current demand.”

Melissa Goodwin, Head of Mobile at ITV said “Mobile advertising is a significant area for ITV going forward – The great work 4th Screen Advertising is delivering for us is key to positioning ITV as the number 1 off-portal mobile internet site, not just for advertisers but for consumers.”

4th Screen Advertising launches Mobile Search Division.

Full press release HERE.