Air2Web and MindMatics have announced that the two companies have agreed to merge, forming one of the world’s largest global pure-play mobile marketing companies.

Key strengths of the combined organization include:

• Market Experience in Key Industry Verticals – Air2Web has expertise in financial services, retail and with U.S. operators. MindMatics provides experience in media, entertainment, automotive and agency business.
• Complete Range of Mobile Marketing Capabilities – The two companies have a complete product platform to address customer demand. This combined offering is important as clients increasingly mix promotion, service and transaction programs into their mobile marketing initiatives.
• Global Reach – The merger results in unrivaled global coverage, combining Air2Web’s presence in the Americas and India with MindMatics’ presence in Europe. The consolidated company will have a local footprint in 15 cities across three continents. This global reach benefits customers in the form of expanded international delivery and support capabilities.

“MindMatics has an impressive set of blue-chip customers in Europe, which added to Air2Web’s customer base, creates unmatched coverage around the world. This merger solidifies our leadership position in mobile marketing, and creates important synergies and opportunities for our customers, employees and investors.” said Air2Web Chief Executive Officer Sanjoy Malik.

“Mobile marketing is evolving and in turn, creating remarkable value and opportunity for vendors, marketers and consumers alike,” said Ingo Lippert, CEO of MindMatics.

Full press release HERE.

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