Amobee Media Systems has announced that it has been chosen by Vodafone Italia to offer ad-funded mobile video content to the network’s customers.

Amobee will provide the ad-server facility in a similar fashion to recent announcements involving Vodafone in Spain, Greece and the Czech Republic. The service will be known as FreeVideo. QuickPlay Media, a world leader in the management and delivery of mobile TV and video services, is powering streaming video content with its OpenVideo™ service delivery platform.

Two of the first brands to sign up to the service are RCS Media Group and the Charity ActionAid.

Full press release HERE