MobiAD Archives

Asian consumers show high acceptance for ad-funded content

asia_pacific_logoADIO magazine reports that a survey across 6 Asian markets found a willingness by consumers to download content if ad-supported. The number of respondents willing to download a TV episode jumped 40% if the offer went from $2 without ads to $1 with ads. There was a smaller jump for ad-supported movies.

The survey was conducted with 1,500 internet users in Australia, China, India, Malaysia, Singapore, and Taiwan.

Looks like the new Ad funded MVNO Blyk may want to consider checking out asian opportunities!

Read the full article HERE.

11.03.2007    Tags: ,
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