The Mobile Marketing Association (MMA) has just released its “Global Code of Conduct”, intended to guide companies within the mobile ecosystem so that they can effectively and responsibly leverage the mobile channel for marketing purposes, whilst always protecting the consumer experience.

The code covers five areas:

“The MMA believes that strong consumer privacy standards are essential to the success of mobile marketing by protecting mobile users from unwanted communications on their mobile devices,” said Russell Buckley, MMA Global Board Chairman and Managing Director, Europe for AdMob.

“The MMA Global Code of Conduct creates clear and consistent global guidelines for the careful treatment of each and every consumer interaction to help build a sustainable industry for mobile marketing,” added MMA President Laura Marriott.

Read the MMA press release here.