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MMA and GSMA Team Up for Mobile Advertising in Macau

gsmamma_logo.gifThe Mobile Marketing Association (MMA) and the GSM Association have joined forces to bring a top quality mobile advertising event to the Asia-Pacific region. The session is titled “Mobile Advertising: Linking the New Value Chain”, and is a part of the GSMA’s Mobile Asia Congress which takes place in Macau on 18 to 20 November, 2008.

For companies that want to gain a share of the huge revenue potential of mobile advertising services, cooperation and a solid strategy are essential. This event gives an unrivaled insight into the working practices of those leading the market.

The Mobile Asia Congress will see prominent thought leaders from across the value chain:
➢ Examine successful strategies for mobile marketing campaigns
➢ Define the value of mobile for advertisers from personalisation & targeting to measurement & metrics
➢ Analyse the role of the agency and how to manage expectations and deliver realistic campaigns
➢ Identify the crossover point between mobile and other channels
➢ Discuss what brands need to turn them onto mobile
➢ Define the key elements of a successful mobile campaign
➢ Highlight the future for mobile marketing and advertising

High-level speakers will be featured from across the m-advertising eco-system, including international brands, agencies, publishers and operators. Currently confirmed speakers include:

  • Russell Buckley, AdMob
  • Harry Hui, Pepsi Co
  • Paran Johar, JumpTap
  • Rajiv Kapoor, Visa
  • Laura Marriott, MMA
  • Henry Stevens, GSMA
  • Carl Taylor, Hutchison Whampoa

This session occurs during the premiere industry event: the GSMA Mobile Asia Congress, being held 18-20 November 2008 at the Cotai Strip® CotaiExpo™ at The Venetian Macao-Resort-Hotel.

For more information, see the Congress website and the agenda for 20 November.

16.10.2008    Tags: ,
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