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will.i.am To Headline At Mobile World Congress

mwc_william.gifThe GSMA has announced that will.i.am – front man for the The Black Eyed Peas – will be among the headline speakers at Mobile Backstage, a special one-day Mobile Entertainment focused conference at the Mobile World Congress in Barcelona, 16 to 19 February.

Mobile Backstage brings together leading music executives, filmmakers, broadcasters and gaming industry insiders to examine the challenges and opportunities for the mobile phone as a global entertainment medium.

In his keynote interview, Emmy® Award-winning musician will.i.am will share his perspective as a world-leading music artist on the potential to reach a global fan base via the mobile phone. The role of mobile as a distributive, collaborative and creative tool for music will also be explored, as well as the political impact of music, with will.i.am drawing upon his experiences of writing and performing the Barack Obama song “Yes We Can” using sound bites from Obama’s speeches.

“Mobile is the medium for the masses,” said will.i.am. “With nearly four billion mobile connections across the globe, the potential for mobile to change not only how the world consumes entertainment but also interacts with it is enormous. Mobile Backstage provides a unique forum for discussing both the business of delivering and the art of creating content.”

The GSMA’s Mobile World Congress is the world’s premiere meeting place for the global mobile industry, with more than 50,000 visitors expected. For more information on Mobile World Congress, please visit www.mobileworldcongress.com/


03.02.2009    Tags: ,
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