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MTV and NBC To Place Ads In Mobile Text Messaging

nbc_mtv.gifSinglePoint has announced agreements with both NBC Universal and MTV to include advertising within the mobile text messaging communications of the media companies.

SinglePoint will represent each company’s mobile messaging advertising inventory for multiple campaigns.

  • Campaigns for NBC Universal’s properties include NBC, USA Network, SCI FI, Bravo, CNBC, MSNBC, Telemundo, NBC News, and NBC Sports, as well as Universal Studios and Universal Studios Theme Parks.
  • MTV Networks’ campaigns include CMT, COMEDY CENTRAL, MTV, MTV Tr3s and VH1.

As part of the deal, SinglePoint will continue to manage a variety of multiple participation media campaigns such as mobile voting, sweepstakes, contest, “breaking news” text alerts, and the delivery of personalization content for NBC Universal and MTV Networks properties.

The mobile messaging inventory of MTV Networks’ and NBC Universal will be made available through SinglePoint’s SingleBrand Ad Marketplace. It is a web based mobile advertising marketplace for text messaging campaigns, where advertisers and brands can browse available inventory, buy ads, submit creative and monitor campaign results.

“Whether its content delivery or monetization, MTV Networks is always looking to be as innovative as possible in the nascent mobile marketplace,” said Joe Lalley, Director of Product Development at MTV Networks. “SinglePoint’s new solution will help us to enhance monetization of our growing mobile messaging inventory.”

13.04.2009    Tags: ,
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