MobiAD Archives

Get Ready, Mobile World Congress Is Coming Up!

mwc2010.gifIt is that time of year again, when the entire mobile community starts making plans to attend the Mobile World Congress. This year the GSMA is expecting around 50,000 visitors in Barcelona for the 4 day event.

We listed here a number of activities that are of special interest to those involved with mobile advertising and marketing.

For those who have been to MWC previously, you know that it covers every aspect of mobile communications, from hardware to handsets to services and content. The real issue is finding the activities that you are interested in.

We’ve looked through the program for 2010, and here are some things you won’t want to miss if you are interested in mobile advertising and marketing.

  • Mobile Advertising Conference sessions
    Thursday, 18 February
    Starting off with 3 high-powered keynote sessions – moderated by Jim Cook of MobiAD News – followed by a session about the GSMA sponsored Mobile Metrics project, and finally wrapping up with presentations about creativity, widgets, touchscreens, videos and how to make mobile marketing an engaging experience.
  • Apps Planet
    Open all days
    App Planet is an “event within an event” at MWC 2010 that will present the many dimensions of the critically important mobile applications market. Targeted at developers, operators, content providers, and platform owners.
  • Mobile Money/Commerce conference Sessions
    Monday, 15 February
    A full day dedicated to the rapidly emerging topic of mobile money – financial inclusion in emerging markets, impact of new technologies in advanced geographies, mobile money transfer, NFC, and more.
  • Mobile Apps Conference Sessions
    Monday, 15 February
    These sessions look at the phenomena of mobile apps – current state of the art, how to monetize, how to attract investment, the best routes to gain distribution.
  • GSMA Mobile Awards
    Awards ceremony & dinner – Tuesday 16 February
  • Always a highlight of MWC, the award winners will be announced at a special ceremony Tuesday afternoon, followed by the gala awards dinner that evening.

For more information, see the Mobile World Congress website, it’s not too late to plan to go.

20.01.2010    Tags: , ,
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