Campaign Objective:
The Guardian’s iPhone app aims to bring the latest news and content from the Guardian newspaper to readers’ iPhones.

Description:
This application has followed the trend of news services releasing iPhone applications. It’s key features include:

• Offline browsing capability that allows readers to save articles so that they can read them later in places where they may not have a mobile connection
• News search facility allowing readers to search through the latest news, galleries and audio from The Guardian
• Picture galleries that cover everything from news and sports to fashion and wildlife
• Customisable homepage allowing quick interest to the news and contributors of interest to the reader

Results:
The Guardian iPhone app, which cost £2.39 to buy, has been downloaded over 100,000 times in just over 2 months.

MobiAD Comments:
This app had been built with ease of use at the core, which results in a very good user experience for the reader.

Screenshots: