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Virgin

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Flying Without Fear
Brand: Virgin Atlantic
Platform: iPhone
Agency/
Developer:
Mental Workout



Campaign Objective:
This application, from Virgin Atlantic Airlines, aims to help people who are scared of flying cope with long haul flights.

Description:
This application is an extension of Virgin’s “Flying Without Fear Course”, which boasts a success rate of over 98%, and recently helped actress Whoopi Goldberg overcome her fear of flying.

It includes:

  • An introduction from Virgin CEO Richard Branson
  • A video explanation of a flight
  • Frequently Asked Questions section
  • Relaxation exercises
  • A fear attack button for emergencies with breathing exercises

Screenshots:

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28.03.2010    Tags: , ,
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