The Britain’s Got Talent iPhone app that was developed by talkbackTHAMES digital and Mobile Interactive Group (MIG) has reached the number 1 spot in the UK app store thanks to 200,000 downloads in four days.

Britain’s Got Talent is one of the UK’s most popular TV shows. The app has all the usual features associated with a TV show app, enabling fans to:

• watch the latest videos,
• access exclusive back stage footage,
• keep up to date with breaking news, gossip and hot stories,
• browse photo galleries of the acts and judges, and
• rate and share information with friends and family.

The app also allows users to participate directly with spin off show, Britain’s Got More Talent during live episodes.

Although it is primarily a means to increase engagement of fans with the show, the app itself is monetized through integrated sponsorship packages. Domino’s Pizza has taken the lead sponsorship, and the app allows consumers to order a pizza for delivery straight from the application. All mobile ads in the app are served by ad network 4th Screen Advertising.

“This year the launch of the App allows us to broaden our digital reach and to entertain and engage viewers on the move, as well as maximizing value for our sponsors and advertisers.” said Robert Marsh, Head of talkbackTHAMES digital.

Ben Cusack, Group Marketing Director, Mobile Interactive Group (MIG) added, “The App marks a UK first for Britain’s Got Talent and the stats to date demonstrates that viewers are really interacting with content, both during the shows as a direct response to a call to action on screen and afterwards.”

To read the full Press Release please click HERE