Amobee Media Systems has partnered with PacketVideo Corporation, a provider of messaging infrastructure to help mobile operators and advertisers generate new revenue streams from the growing mobile video and entertainment market.

The partnership will allow mobile operators to serve targeted and relevant opt-in advertising impressions within PacketVideo’s next-generation media platform, PacketVideo Experience, without interrupting the user’s experience.

Saurav Chopra, Director of Business Development of Amobee, said: “The mobile entertainment industry has great revenue potential, but at the moment it is still in its infancy. By allowing mobile users to ad-fund their mobile video services, usage will increase, and grow the operators’ data revenue. Increased usage will also mean growth for the entire mobile entertainment value chain.”

PacketVideo’s multimedia software currently powers music and video services for the world’s leading mobile operators, including Verizon, NTT DoCoMo, Orange and T-Mobile, on more than 160 different handset models.

“PacketVideo’s joint effort with Amobee offers a business model to create strong operator revenue streams with a relevant and effective advertising model for mobile video and entertainment,” said Akady Shkolnik, PacketVideo’s vice president of business development, global mobile operators.

Implementing mobile advertising on a software client in the handset can make the user experience richer, and lead to better ROI of advertising campaigns. Read the MobiAD commentary on this subject HERE, read the interview with NRK about their mobile advertising trial using client software HERE, and see clips from the NRK campaigns HERE.