Coke’s christmas mobile campaign, where users could make personalized christmas cards to send to friends, was an overwhelming success. This is one of the first campaigns aimed at brand building by a major brand.

Some of the statistics:

• 579,000 page impressions, in a 12 hour period spread across several days
• 55,000 users clicked through to the Coke campaign site to make cards. This is a click through rate of 9.5%
• 114,000 cards were created and sent.