MobiAD Archives

Coke Christmas campaign on 3UK: big success

content_pic_04.gifCoke’s christmas mobile campaign, where users could make personalized christmas cards to send to friends, was an overwhelming success. This is one of the first campaigns aimed at brand building by a major brand.

Some of the statistics:

  • 579,000 page impressions, in a 12 hour period spread across several days
  • 55,000 users clicked through to the Coke campaign site to make cards. This is a click through rate of 9.5%
  • 114,000 cards were created and sent.

08.02.2007    Tags: , ,
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