Latin-Pak , a 12 year old Hispanic Direct Marketing firm in the US, has announced that it has started offering Hispanic Mobile Advertising. The new service will allow Latin-Pak’s clients to target Hispanic consumers via SMS, WAP and MMS.

Latin-Pak has a mobile database of over 2.5 million Hispanic users, all of whom have elected to receive mobile marketing. Advertisers will be able to target specific demographics within this group with a variety of response mechanisms, and receive full statistical reports to track the campaigns.

Vince Andaloro, President of Latin-Pak states, “Mobile marketing is a natural in the Hispanic arena. Research has shown Hispanics are among the most active, and engaged mobile content users in the U.S. Further, Hispanics spend more money monthly on mobile phone services such as communicating via SMS than non-Hispanics. Finally, 31% of Hispanics who own a cell phone use it as a primary source of communication, so it is always at their side or in their hand. Talk about getting a message immediately into the hands of the consumer!”

See the full release here.

Related MobiAD articles:
• Young Hispanics a “golden opportunity” for mobile advertising says M:Metrics

• Mobile Advertising Audience Study from M:Metrics and AdMob